Senior Marketing Executive

Branding communications management marketing strategy

Key Responsibilities

Brand Management

Our client is looking for a candidate who can:

• Support the implementation of brand strategies and ensure consistent brand application across all company and associated brands.
• Create, manage, and distribute content across multiple communication channels, ensuring messaging is engaging, accurate, and aligned with brand guidelines.
• Coordinate and execute marketing campaigns from concept through to completion.
• Manage digital marketing activities, including social media platforms, website content, and online engagement initiatives.
• Develop marketing collateral, presentations, brochures, and promotional materials.
• Source and manage branded merchandise, apparel, and promotional items, including inventory control and distribution.
• Coordinate external suppliers, designers, printers, photographers, and other service providers as required.
• Assist with the planning and execution of corporate events, conferences, exhibitions, sponsorships, and internal functions.

Public Relations

The successful candidate will:

• Draft press releases and corporate communications.
• Monitor media coverage and support reputation management initiatives.

Internal Communications

Responsibilities include:

• Coordinating internal communication initiatives to keep employees informed, engaged, and aligned with organisational objectives.
• Developing internal newsletters and employee communication materials where required.
• Ensuring consistency of messaging across business units and regions.

Stakeholder Management

The role requires the ability to:

• Build and maintain positive working relationships with internal and external stakeholders, suppliers, and business partners.
• Ensure clear, consistent, and timely communication across all marketing and communication activities.
• Collaborate effectively with cross-functional teams to support broader business objectives.

Market Analysis and Reporting

The successful candidate will:

• Monitor market trends, competitor activity, and industry developments.
• Gather and analyse marketing performance data and provide actionable insights.
• Identify opportunities to improve campaign performance and audience engagement.
• Prepare regular reports and updates for the Director of Marketing.

Budget and Administration

Key responsibilities include:

• Supporting budget tracking and supplier management to ensure cost-effective delivery of marketing initiatives.
• Managing budget-related administrative processes as required.
• Ensuring marketing projects are delivered within approved budgets and agreed timelines.

Requirements

Our client is looking for candidates who possess:

• A Bachelor's Degree in Marketing, Communications, or a related field.
• A minimum of 5 years' experience in marketing and communications roles.
• A proven track record of developing and executing successful marketing campaigns.
• Experience working with marketing automation platforms and CRM systems.
• Strong knowledge of digital marketing strategies, tools, and best practices.
• An understanding of market trends, consumer behaviour, and content marketing principles.
• Knowledge of brand management and public relations practices.
• Demonstrated experience across all disciplines relevant to the responsibilities of this role.

Key Competencies and Attributes

The ideal candidate will demonstrate:

• Excellent communication, interpersonal, and relationship-building skills.
• A genuine passion for marketing, communications, and brand development.
• Strong organisational skills with exceptional attention to detail.
• The ability to manage multiple projects and competing priorities effectively.
• A hands-on approach and willingness to support all aspects of marketing and communications, including administrative and logistical tasks.
• A proactive, resourceful, and solutions-focused mindset.
• Strong content writing, editing, and proofreading abilities.
• The ability to work independently while collaborating effectively with colleagues across the business.
• High levels of initiative, accountability, and commitment to delivering quality outcomes.
• Consistent delivery of work within agreed deadlines and standards.
• Adaptability and the ability to thrive in a fast-paced environment.
• Professionalism, integrity, and excellent communication standards at all times.