Regional Commercial Sales Manager

agricultural commercial fuel industrial mining Sales site visits transport wholesale

 

Key Responsibilities:

- Assist in developing and implementing fuel sales strategies to achieve revenue and volume targets.
- Support the management of commercial clients and wholesale fuel customers.
- Build and maintain strong relationships with key customers across the transport, mining, industrial, agricultural, and commercial sectors.
- Monitor daily, weekly, and monthly fuel sales performance and prepare management reports.
- Supervise and mentor sales representatives and account managers.
- Identify new business opportunities and expand the customer base.
- Coordinate pricing strategies in line with market trends and competitor analysis.
- Ensure customer service excellence and timely resolution of customer complaints.
- Work closely with operations and logistics teams to ensure uninterrupted fuel supply.
- Monitor debtor accounts and assist with collections to maintain healthy cash flow.
- Ensure compliance with petroleum industry regulations, health & safety standards, and company policies.
- Participate in contract negotiations and tender submissions.
- Assist in preparing sales forecasts, budgets, and market intelligence reports.

Minimum Requirements:

- Bachelor’s degree or diploma in Sales, Marketing, Business Administration, Logistics, or a related field.
- Experience within the petroleum, lubricants, or fuel distribution industry is preferred.
- Valid driver’s license.

Experience Required:

- 3–7 years of sales experience, preferably within the fuel or energy sector.
- Experience managing B2B accounts.
- Proven track record of meeting or exceeding sales targets.
- Supervisory or team leadership experience will be advantageous.

Key Skills and Competencies:

- Strong sales and negotiation skills.
- Knowledge of fuel industry operations and market dynamics.
- Customer relationship management expertise.
- Leadership and team supervision abilities.
- Strong analytical and reporting skills.
- Financial and commercial awareness.
- Excellent communication and presentation skills.
- Strong problem-solving and decision-making abilities.
- Proficiency in CRM systems and Microsoft Office.

Key Performance Indicators:

- Fuel sales volume growth.
- Revenue and gross margin achievement.
- Customer retention and acquisition.
- Debtor collection performance.
- Team sales performance.
- Compliance and safety adherence.
- Market share growth.

Working Conditions:

- Frequent travel to customer sites and depots.
- Availability after hours during operational emergencies may be required.
- Combination of office-based and field sales activities.

Preferred Attributes:

- Strong understanding of petroleum pricing structures.
- Ability to work in a fast-paced, target-driven environment.
- Established network within the transport, logistics, mining, agricultural, and commercial sectors.