ENVIRONMENT:
Are you ready for a fast-paced career in luxury retail? A renowned, internationally acclaimed jewellery brand is seeking a CRM Marketing Specialist with a customer-centric way of thinking. They are seeking someone who is proactive, enthusiastic, a lateral thinker and can stay abreast of changes in the online marketing field. Working with a multi-faced team, you will help find ways to segment the B2B and B2C database and create, implement and evaluate the CRM strategy. You will require a Bachelor’s Degree in Marketing with 5+ years working in an email/CRM Marketing role including experience in an eCommerce environment, have knowledge around metrics, A/B Testing, and ROI Analysis & proficiency with CRM Tools and marketing automation software like Active Campaign, Mailchimp, and Braze or similar.
DUTIES:
- Work with the Sales, Merchandising and Marketing team to find ways to segment the B2B and B2C database.
- Create, implement and evaluate the CRM strategy.
- Evaluate and report on the various communication channels’ effectiveness.
- Manage communication platforms.
- Improve the online conversion rate of customers taking action (purchasing, enquiring and subscribing).
- Develop and implement communication strategies.
- Create automated journeys.
- Report back on performance of communication.
- Optimize based on the performance of the different channels.
REQUIREMENTS:
Qualifications –
- Bachelor's Degree in a Marketing.
Experience/Skills –
- 5+ Years working in an email/CRM Marketing role.
- Experience in an eCommerce environment.
- Data and results-driven with exceptional detail and knowledge around metrics, A/B Testing, and ROI Analysis.
- Experience with CRM, marketing automation, Email Service Providers, and web analytics platforms.
- Understanding of email marketing best practices.
- Experience in developing and implementing automated email campaigns.
- Excellent written communication and copywriting skills - Tech savvy with a deep understanding of sophisticated CRM Tools and marketing automation software (like Active Campaign, Mailchimp, and Braze or similar).
- A strong working knowledge of Google Sheets and/or Microsoft Excel.
Advantageous –
- Experience in luxury brands.
- Basic HTML and CSS knowledge.
ATTRIBUTES:
- Champion of customer-centric marketing; passion in leveraging data to achieve business outcomes.
- Ability to work in a high-energy, fast-paced environment.
- Solutions-oriented with a proactive and can-do attitude.
- Ability to perform under pressure.
- Positive attitude, solid people skills and a team player approach.
- A passion for constant learning and improvement.
- Proactive, with strong initiative.
