External Sales Executive

The Sales Representative is responsible for driving new business growth and maintaining strong relationships with medium-to-large clients. This role involves proactively identifying opportunities, conducting client meetings and site surveys, and presenting solutions within the fire safety / fire training product offering. The focus is on consistently achieving monthly sales targets and contributing to overall business retention and revenue expansion.

Key Responsibilities

• Identify, prospect and secure new business opportunities.

• Conduct site surveys on fire systems and client premises.

• Present company products/services to stakeholders at all business levels.

• Develop and maintain strong relationships with key clients

• Follow up on quotes and proposals to secure orders.

• Manage client accounts to ensure ongoing satisfaction and repeat business.

• Maintain high responsiveness to client inquiries and requirements.

• Manage and update CRM with accurate and timeous information.

• Prepare weekly reports on pipeline, activities, and achieved sales.

• Complete trip sheets and mileage logs for fuel reimbursement.

• Maintain documentation relating to quotes, site assessments, and contracts.

• Work closely with internal departments to ensure operational alignment.

• Provide client feedback to support service improvements

Minimum Requirements

• Minimum 5 years’ proven field sales experience.

• Fire safety / fire training industry experience is mandatory.

• Strong track record in achieving and exceeding sales targets.

• Competent and confident using CRM systems.

• Valid driver’s licence and own reliable transport (business mileage reimbursed).

Attributes & Competencies

• Energetic, proactive, results-driven.

• Able to operate independently and manage own sales pipeline.

• Strong interpersonal and presentation skills.

• Well-organised with excellent administrative discipline.

• High tempo working style with resilience in a competitive environment.

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