Chief Marketing Officer (Marketing / Strategic Leadership / Brand Management / FMCG)

Responsibilities:

• Strategic Marketing Leadership: Develop and execute a comprehensive marketing strategy to enhance brand equity, increase market share, and drive revenue growth in the FMCG sector.
• Brand Management: Oversee brand positioning, ensuring consistent messaging and differentiation across all consumer touchpoints in local and regional markets.
• Market Research and Insights: Lead consumer research initiatives to identify market trends, customer preferences, and competitive opportunities, translating insights into actionable strategies.
• Campaign Development and Execution: Design and manage high-impact marketing campaigns across digital, traditional, and emerging channels, ensuring measurable ROI and alignment with business goals.
• Team Leadership: Lead and mentor a diverse marketing team, fostering a culture of creativity, accountability, and excellence while promoting professional development.
• Budget and Financial Oversight: Prepare and manage marketing budgets, optimizing resource allocation and implementing cost-control measures while prioritizing quality and impact.
• Stakeholder Collaboration: Partner with C-suite executives, sales, product development, and external stakeholders to align marketing strategies with corporate objectives and market demands.
• Digital and Innovation Focus: Drive digital transformation initiatives, leveraging data analytics, automation, and emerging technologies to enhance marketing effectiveness.
• Compliance and Standards: Ensure all marketing activities adhere to Zambian regulations, industry standards, and company policies, maintaining ethical and compliant practices.
• Performance Metrics: Establish and monitor key performance indicators (KPIs) to evaluate campaign success, brand health, and market penetration, reporting outcomes to senior leadership.
• Strategic Partnerships: Build and manage relationships with agencies, media partners, and suppliers to amplify marketing reach and ensure timely delivery of services.
• Continuous Improvement: Champion innovation by integrating new marketing trends, tools, and methodologies to maintain a competitive edge in the FMCG industry.

Requirements: Qualification and Skill

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree or MBA is highly advantageous.
• Experience: 10–15 years of progressive experience in marketing, with at least 5 years in senior leadership roles (e.g., CMO, Marketing Director) within the FMCG or consumer goods industry.
• Industry Knowledge: Proven expertise in developing and executing marketing strategies in the FMCG sector, with a strong understanding of consumer behavior and market dynamics.
• Technical Skills: Proficiency in marketing analytics tools (e.g., Google Analytics, Tableau), CRM platforms (e.g., Salesforce), and project management software (e.g., Asana, Monday.com).

If you wish to apply for the position, please send your CV to Lucia Baeza at lbaeza@camining.co

Please visit www.mining-recruitment-jobs.com for more exciting opportunities

Lucia Baeza

Senior Executive Talent Consultant

CA Mining

CA Mining will respond to short-listed candidates only. If you have not had any response in two weeks, please consider your application unsuccessful however your CV will be kept on our database for any other suitable positions.

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