Channel and Product Analyst (Automotive) - Staff Solutions

• Develop business cases for Genuine Parts campaigns and promotions and present them for approval to After Sales management and Finance Controlling.
• Monitor and evaluate campaign effectiveness by tracking Genuine Parts sales (total turnover, HPGs, and individual Part Numbers) and Customer Loyalty metrics.
• Support and contribute to strategic projects across the ONE. After Sales business unit.
• Assist in initiatives involving Own Workshop and Over the Counter (OTC) channels within ONE. Aftersales.
• Collaborate with the After Sales Marketing Consultant to develop and implement marketing initiatives for slow- and medium-moving Genuine Parts to increase sales and reduce obsolescence.
• Draft marketing briefs and Dealer bulletins for campaigns and promotions.
• Coordinate and track Dealer performance, including managing Genuine Parts incentive programs (target setting, tracking, and payouts), ensuring alignment with market share and volume goals.
• Provide performance data to the Field Force Team to support their efforts in enhancing Dealer sales and retail performance.
• Benchmark Genuine Parts against competitors to identify opportunities and emerging threats.
• Assist Dealers with queries related to campaigns, promotions, and incentive programs while maintaining consistent parts performance reporting.
• Conduct Independent Aftermarket (IAM) parts pricing research and develop strategic product plans to ensure competitiveness and address customer needs.

Qualification Requirements

• Diploma or Bachelor’s degree in:
  
  • Marketing, Sales, Business Management, Data Management/Science, Commerce, Engineering, IT, or a related field.

Experience Requirements

• Minimum 3 years' experience in a Sales, Marketing, or After Sales environment.

Essential Skills & Competencies

• Proficient in MS Office (Word, Excel, PowerPoint, Outlook).
• Strong skills in data analytics tools (e.g. Power BI, Tableau, Google Analytics, Python).
• Excellent analytical thinking, conceptualization, and data interpretation abilities.
• Skilled in both tactical execution and long-term strategic planning.
• Solid understanding of OEM/Importer and Dealer After Sales operations.
• Strong campaign and promotions management abilities.
• Exceptional communication skills (verbal and written), with strong interpersonal and collaboration capabilities.
• Design thinking mindset; self-motivated team player.
• High-level presentation and reporting skills with strong attention to quality.
• Market awareness and a keen sense of competitive positioning.

Added Advantage

• Postgraduate qualification (MBA, MBL, or Honours).
• Experience in program and project management.